L

Leverage the existing resources of the College

E

Establish the Rawls College of Business as an internationally recognized institution of thought leadership in business

A

Advance a culture of integrated scholarship in the College.

D

Develop the business knowledge and leadership skills of the professional and academic workforce through expanded rigorous and innovative graduate and professional education

E

Extend the impact of the College's mission on the issues facing business and society through cross-disciplinary research and academic programs.

R

Recruit, retain and educate the next generation of diverse ethical leaders in business and society.